Programmatic ABM (one-to-many) is a version of ABM and ABM Lite that allows for marketers to broadcast personalized content to a segment of an audience with significant commonalities. Effective Programmatic ABM strategies employ ABM data and prioritize personalization.
Sending a wedding invitation to 100 of your closest friends and relatives.
Back to GlossaryIn this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.
Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.