A Roadshow is a touring in-person experiential ABM event. Roadshows are an excellent way to increase lead generation, demonstrate thought leadership, and nurture market segments by addressing pain points and needs in creatively engaging ways.
When the circus comes to town.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.