A Roadshow is a touring in-person experiential ABM event. Roadshows are an excellent way to increase lead generation, demonstrate thought leadership, and nurture market segments by addressing pain points and needs in creatively engaging ways.
In this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.
Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.
