TOFU stands for Top-of-Funnel. When an account is considered TOFU, the ABM marketer’s goal is to make the account aware of the brand or product by engaging the account with relevant content.
Cheerleaders standing on the sidewalk holding their car wash signs.
Back to GlossaryIn this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.
Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.
