TOFU stands for Top-of-Funnel. When an account is considered TOFU, the ABM marketer’s goal is to make the account aware of the brand or product by engaging the account with relevant content.
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Read up on five cloud market trends that will shape the cloud industry in 2020 and beyond.
Cloud-native metrics give sales and marketing teams a granular view into how target accounts are using and expanding their cloud environment. Intricately recently partnered with the International Data Corporation (IDC) to combine their qualitative market research with the usage metrics that Intricately provides.
Aaron Lockhart of Limelight sat down with the Intricately team to share the role that data plays in his team’s efforts for prospecting and prioritization, and the strategies he uses to empower his sales teams to be successful.