TOFU

TOFU stands for Top-of-Funnel. When an account is considered TOFU, the ABM marketer’s goal is to make the account aware of the brand or product by engaging the account with relevant content.

In other words...

Cheerleaders standing on the sidewalk holding their car wash signs.

Back to Glossary
More From The Blog

The Guide to Becoming (or Hiring) a Demand Generation Specialist

The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.

Matt Hogan
May 16, 2019

A Sales Team’s Guide to Competitive Intelligence

Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.

Matt Hogan
April 30, 2019

Join Intricately at SiriusDecisions Summit 2019

Team Intricately is headed to SiriusDecisions Summit 2019! See what we’ll be up to including our case study with Snowflake and our $1,000 cash giveaway.

Team Intricately
April 23, 2019